Strategy: The Ritz-Carlton, Bali, enhanced its online presence by utilizing a combination of stunning visual content on Instagram and engaging blog posts on local attractions.
Results: Their social media campaigns led to a significant increase in follower engagement, with followers sharing their experiences at the hotel, subsequently resulting in a boost in direct bookings.
Marriott International
Strategy: Marriott’s “You Are Here” campaign focused on personalized marketing through email and social media. They sent targeted offers based on user preferences and past bookings.
Results: The campaign led to increased customer loyalty, with a reported 20% rise in repeat bookings due to personalized engagement.
Hotel Indigo, London
Strategy: Hotel Indigo implemented a localized content marketing strategy by creating tailored content and promotions that highlighted the unique characteristics of its surroundings.
Results: This approach not only improved their search engine ranking but also increased foot traffic to their site, leading to a 15% increase in overall bookings.
