Course Content
Website Marketing
Website Marketing for Hotels: Strategies to Enhance Online Presence and Drive Bookings Introduction In today's digitally-driven world, having a well-optimized and strategically marketed website is crucial for hotels aiming to attract guests and maximize bookings. A hotel’s website serves as its business card, a platform for direct bookings, and a primary source of information for potential customers. Effective website marketing not only enhances visibility in a crowded market but also helps convert visitors into paying guests.
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Key Components of Website Marketing for Hotels
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Marketing Tactics
01:27
Monitor and website analytics
01:54
Conclusion
Assignment
Prepare a draft of the requisite for website optimization. You can do it in words or diagram format. Send the answer on anjana@aankshhospitality.com
Website Marketing
About Lesson

Monitoring and Analytics Website Analytics: Utilize tools such as Google Analytics to track website traffic, user behaviour, conversion rates, and booking patterns. Analyse this data to continually improve marketing strategies and website performance. A/B Testing: Conduct A/B tests for different elements on the website (CTAs, layouts, images) to identify what drives higher conversion rates and refine the user experience..

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