Revenue Management Workshop

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About Course

Learn from Dr Ayon Bhattacharya , a stalwart from the Industry.

Want to start your career in Revenue Management but don’t know where to begin? Learn from Mr. Kammelh Kishorre, a hotel revenue expert with 25+ years of hands-on experience in the industry!

Learn from Dr Ayon Bhattacharya , a stalwart from the Industry with 30 +years of experience.

Learn from Anjana Bhattacharya ,a professional with 22 years of experience.

This beginner-friendly Revenue Management E-Course will help you learn real strategies, practical tips, and industry secrets that books won’t teach you. Start smart. Learn from experience. Grow faster!  @Aankshhospitality ​

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What Will You Learn?

  • 🌟 Master Hotel Revenue Management – Online Course
  • Are you ready to boost your career in the hospitality industry?
  • Join our Hotel Revenue Management Course and learn how to maximize hotel profits using proven strategies and real-world tools!
  • 🔍 What You’ll Learn:
  • ✅ Fundamentals of Revenue Management
  • ✅ Forecasting and Pricing Techniques
  • ✅ Channel Management & OTA Strategy
  • ✅ Rate Parity and Meta Search Optimization
  • ✅ How to Create a Rate Grid and Demand Calendar
  • ✅ Real Case Studies from Top Hotels
  • 📦 Course Includes:
  • 10+ video lessons (bite-sized and practical)
  • Downloadable templates (rate grid, demand calendar, pricing plans)
  • Assignments & Worksheets
  • Certificate of Completion
  • Lifetime Access
  • Anyone looking to grow in hospitality revenue strategy
  • 🎯 Why This Course?
  • Designed by industry experts
  • Based on real hotel operations
  • Flexible learning – anytime, anywhere
  • Learn the tools that top hotels use daily

Course Content

Hotel Revenue Management Technical terms
🔑 Hotel Revenue Management Technical Terms & Meanings Term Meaning (Hotel Revenue Management Context) Revenue Management: Using data to sell the right room to the right guest at the right time and price for maximum profit. Forecasting: Predicting future hotel demand based on market trends and past booking data to plan pricing and inventory. Pricing Management: Strategically setting room rates to match guest demand and competitor pricing. Channel Management: Managing various sales platforms (like OTAs, direct website, or agents) to control room availability and pricing. Yield Management: Adjusting prices and booking restrictions to maximize income from each available room. Dynamic Pricing :Changing room rates in real-time based on demand, occupancy, season, or market behavior. Advance Purchase Rate: A lower price offered to guests who book and pay early, usually non-refundable. Corporate Negotiated Rate: Pre-agreed discounted rates for businesses with frequent stays. Offline Travel Agent (TA): Traditional travel agents who book through phone, email, or static contracts. OTA (Online Travel Agent) :Travel websites (like Booking.com or Expedia) that sell hotel rooms online to guests. Brand.com The hotel’s own website where direct bookings are encouraged without third-party commissions. GDS (Global Distribution System): A booking network used by travel agents to access hotel inventories globally (e.g., Amadeus, Sabre). CRO (Central Reservation Office):A centralized system or team handling guest bookings for a hotel or hotel group. LOS (Length of Stay): Number of nights a guest books; used to plan occupancy and promotions. LOS Promotion: Special offer encouraging guests to stay longer (e.g., “Stay 3, Pay 2”). Closed to Arrival (CTA): A restriction preventing guests from checking in on specific high-demand days. Overbooking : Accepting more reservations than available rooms to compensate for cancellations or no-shows. Shoulder Nights: Nights just before or after high-demand periods, targeted to boost total occupancy. RevPAR (Revenue Per Available Room): A key performance metric: total room revenue ÷ total available rooms. RevPAR Index (RGI) :A hotel’s RevPAR performance compared to competitors; >100 means above-market performance. STR Report: A benchmarking report showing how your hotel performs versus competitors in occupancy, ADR, and RevPAR. Agency 360: Tool that provides GDS booking data and competitor insights for strategic decision-making. ARM (Automated Revenue Management) Software that uses algorithms to automate pricing and forecasting. Market Segment Group of guests with similar booking behavior or purpose of travel (e.g., leisure, corporate, groups). Business Mix: The combination of different market segments your hotel serves at any given time. Tactical Campaign: A short-term sales strategy or promotion to increase bookings during slow periods. Operational Scheduling :Planning staff and services based on the forecasted number of guests. Marketing Spend: Budget allocated to promotional efforts to generate bookings and awareness. Staycation: A short local holiday where guests stay at a hotel in their own city. Drivecation :A getaway where guests travel by road to a hotel, common in resorts or weekend packages. Corporate Revenue Team: Head office team managing pricing and forecasting strategies across multiple hotels. Strategic Planning :Long-term approach to aligning business goals, pricing, and marketing to drive profitability. Optimal Demand : The best mix of guests that maximizes profit with minimal cost or discounting.

  • PDF for term sheet

Revenue Management workshop Part 1
What is Revenue Management? Revenue Management is the practice of selling the right product, to the right customer, at the right time, for the right price, through the right channel. In the hotel industry, revenue management focuses on using data and strategies to: Maximize room revenue and profit. Optimize occupancy. Match pricing to demand. It involves analyzing: Booking trends Market demand Competitor pricing Customer behavior Using this analysis, hotels can make smart decisions about: Room pricing (raising or lowering prices based on demand) Inventory control (how many rooms to sell through each channel) Forecasting (predicting future demand to plan better) Example: If demand is low, a hotel might offer discounts or packages to attract bookings. If demand is high (like during a festival or holiday), prices are increased to maximize profit. In simple words, revenue management is all about selling rooms in a smarter way to make the most money possible.

Revenue Management workshop Part 2
Lesson: Channel Management and Yield Management In hotel revenue management, Channel Management and Yield Management play vital roles in maximizing revenue and occupancy. Channel Management involves distributing your room inventory across various online and offline booking channels—such as OTAs (like Booking.com, Expedia), your hotel’s website, GDS, and walk-ins. Effective channel management ensures: Real-time updates of room availability and rates. Avoidance of overbookings or double bookings. Optimization of commission costs by balancing high-commission and low-commission channels. Yield Management, on the other hand, focuses on selling the right room to the right guest at the right time for the right price. It involves: Analyzing demand patterns and guest behavior. Adjusting prices dynamically based on occupancy, season, and market trends. Using tools like rate fences, demand forecasting, and segmentation. When combined, Channel and Yield Management help you sell smarter, not just sell more—maximizing revenue per available room (RevPAR) while maintaining guest satisfaction. Let me know if you want this adapted for beginners, translated into Marathi, or turned into a slide. You said: on the same as above write on forecasting and pricing in revenue management

Introduction to all worksheets

Revenue Management and its pillars

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